AfricaPicks & Keo dovetail in the name of rugby data
AfricaPicks will partner with Keo.co.za to bring data to life in the rugby landscape. The two platforms will combine in their coverage of all the major rugby matches.
Statistics aside, the biggest plus of Keo.co.za’s collaboration with AfricaPicks is the accessibility to data in the storytelling and an ability to give the rugby consumer an informed opinion, be it to retell the story or have a flutter on a match.
Sports betting is packaged with storytelling and the logical partnership was to give the African rugby fan the necessary information and breakdown of that information to make insightful choices, especially when betting on rugby matches.
‘The partnership will redefine the opinion, analysis and historical edge of the platform,” said Keo.co.za founder Mark Keohane.
Keo.co.za was launched in 2004 and is a legacy URL with a strong alignment to digital rugby giant SA Rugby Magazine.
Keohane has professionally reported on rugby in South Africa, Africa and across the world since South Africa’s international readmission in 1992.
“It is a new and exciting digital voice for rugby in the continent and the interest extends beyond South Africa, with the sport having a big following in Kenya, Namibia, Uganda and Zimbabwe,” said Keohane. “Zimbabwe’s qualification for the 2027 RWC in Australia has only added to the interest.”
Keo.co.za has long been South Africa’s home of unfiltered opinion and analysis and its founder and primary content creator (Keohane) said AfricaPicks content direction was an obvious fit for his platform.
“It is opinion-first, data-backed rugby journalism that speaks to the punters and thinkers, and not followers of perception. The content vision at AfricaPicks is about education and inspiration, giving the punter something beyond the obvious and being responsible,” said Keohane.
“I believe betting, like sport, is about perspective — and AfricaPicks delivers that in every story. It is a digital presence that will add to the ecosystem and bring together fans bettors and experts on one platform.”
AfricaPicks will focus on rugby in Africa and France’ Top 14, England’s Premiership, the Vodacom United Rugby Championship that features 16 teams, including South Africa’s quartet of the Bulls, Lions, Sharks and Stormers, as well as the Springboks and the national teams of Kenya, Namibia and Zimbabwe.
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