Super Rugby Pacific: South African rugby is bigger without you

A message to Super Rugby Pacific. South Africa doesn’t want back into your competition. Not now. Not ever.

Super Rugby Pacific CEO Jack Mesley, speaking to Martin Devlin on DSPN, dismissed the idea of South African teams ever returning.

Pressed directly, he said:

“No.”

Asked why he would not welcome South Africa back into the competition, Mesley replied:

“If you go back and look at the data, those games did not rate well. They did not attend well. They did not rate like we’re rating now. They did not attend like we are attending now.”

He added:

“I think there is a romance associated with the South African days.”

Devlin joked:

“It always is about the girlfriend who leaves, mate.”

Mesley laughed and concluded:

“Even a South African one.”

Romance?

Let’s deal in reality.

The Springboks have thrived post Super Rugby’s exit.

Since South Africa shifted north post-Covid and into the United Rugby Championship and Investec Champions Cup, the Springboks have become the dominant force in world rugby.

• Two Rugby World Cups in 2019 and 2023.
• Back-to-back Rugby Championship titles in 2024 and 2025.
• Five wins in their last six Tests against the All Blacks.
• A record 43-10 demolition in Wellington.
• A 35-7 humiliation at Twickenham.

This is more a measurable dominance than it is a sentimental nostalgia.

South African clubs now play in a weekly high-intensity cross-hemisphere competition against Ireland’s provinces, French heavyweights and English power clubs. They play against Welsh, Scottish and Italian teams. The URC and Champions Cup demand travel, adaptability, and confrontation with contrasting styles.

It has hardened South African players tactically and physically.

They are preparing for Test rugby and World Cups. This is not the exhibition of Bledisloe or the basketball of Super Rugby Pacific.

The All Blacks have regressed since South Africa left Super Rugby

New Zealand’s post-Covid Test record tells a different story.

For the first time in the professional era, the All Blacks have looked physically vulnerable. They have been bullied at the collision and they have lost multiple home Tests. They have been beaten consistently by the Springboks.

The annual three-week Super Rugby tours to South Africa once conditioned New Zealand franchises for brutality. Playing the Bulls at Loftus, the Stormers in Cape Town, the Sharks in Durban, and making trips to Bloemfontein and Ellis Park were a weekend physical audit.

That audit no longer exists.

Super Rugby Pacific is now largely an internal New Zealand competition with Australian and Pacific participation. The physical edge that South African teams brought has disappeared.

Eddie Jones, speaking to Devlin, bluntly addressed the decline.

“That’s the other thing that’s changed for New Zealand Rugby; Super Rugby was the greatest influence on world rugby for a long period of time. Whatever happened in Super Rugby basically set the trend for the game.”

He continued:

“Unfortunately, Super Rugby has dropped in terms of status. We all know South Africa has left, and now it’s a competition that doesn’t have as much influence around the world.”

What Jones is articulating is the structural erosion of the competition. Super Rugby, in its original Super 12 guise, had no equal in world rugby’s club environment. Super Rugby Pacific is now an afterthought to competitions like the Investec Champions Cup, the URC, the English Prem and France’s Top 14.

Super Rugby Pacific produces strong local derbies and healthy domestic numbers, but globally, its relevance has shrunk.

The winner is almost invariably a New Zealand side, the style is about attack and little regard for the nuances of Test rugby, especially World Cup rugby, and the buzz word is entertainment, ball in play and no respect for the pressure moments that define World Cup titles.

Test rugby is not exhibition rugby.

When confronted by the Springboks’ power game or France and England’s pack-driven precision, the All Blacks have looked less conditioned for the grind.

South Africa, meanwhile, are conditioned weekly in Europe and then sharpened further in the Rugby Championship.

The Arrogance

New Zealand Rugby previously dismissed South Africa’s contribution to Super Rugby. The outgoing CEO Mark Robinson made clear that the competition would move on without South Africa before even formally informing SA Rugby leadership.

Robinson, an average All Black, has been even more mediocre as NZ Rugby CEO. His reward for cocking it up was to get a job from his Aussie mate (World Rugby Chair) and namesake Brett Robinson, as the Chief of Rugby.

Chief of Rugby? What the Chair means is a portfolio created before appointing Robinson as the CEO of World Rugby.

It is messy, but not as messy as the illusion that Super Rugby Pacific has a global appeal.

SUPER RUGBY PACIFIC CEO MESLEY MOCKS SA RUGBY

Mesley speaks of romance and laughs at the idea of a South African return. Look, he is an Aussie, so that explains a few things.

But to believe he knows rugby is a stretch, despite the purple prose on his appointment.

Super Rugby Pacific Chair Kevin Malloy said Mesley’s strong marketing background and practical skillset made him ideally suited to the Super Rugby Pacific CEO role.

“What set Jack apart from a strong pool of candidates following a thorough search was his passion for rugby, his enthusiasm and a breadth of experience in both marketing and sports,” Malloy said.

OK, if you want to believe that Kev!

These are strange times in New Zealand rugby.

An ex-All Black in Robinson rejuvenated the Springboks in kicking South Africa out of Super Rugby and an Aussie marketer has added to New Zealand’s misery with his promotion of an insular Pacific competition.

The irony in the Republic is that South Africa still respects New Zealand. It is the Test South Africans always want to experience.

The Greatest Rivalry Tour later this year is sold out, within hours of tickets going on sale.

The All Blacks remain rugby’s most recognisable brand in South Africa, and there is no smugness in the Republic when South African rugby people speak of NZ Rugby or the All Blacks. There is only respect and a varying degree of adulation.

Mesley speaks with a smirk about South African romance in Super Rugby, but the South African game has grown stronger on every front since moving north and New Zealand rugby has grown smaller without South Africa.

There is a word in South Africa for dismissive arrogance dressed up as data. There is a word for Mesley.

It starts with a P … and it isn’t Pacific.