Italian sports brand giants Macron partner with Keo & Zels

Italian sports brand giants Macron have partnered with Keo & Zels and Keo.co.za as it continues its expansion into the South African rugby landscape.

The partnership, confirmed in June, 2025, is for five years until June, 2030.

Keo & Zels, the popular rugby podcast will celebrate its 100th show next week.

The show has been viewed 60 million times on SA Rugby Mag social media and digital media platforms since its launch two years ago.

Macron’s global rugby footprint includes the Barbarians, who will play the Springboks in a historic first ever meeting in South Africa on 28th June. The match is at the DHL Stadium in Cape Town.

Macron’s other international rugby partners include the EPCR, Major League Rugby in the United States, USA Rugby, the national teams of Canada, Italy, Georgia, Scotland, Wales, Portugal, Samoa and several club teams in the northern hemisphere, the Lions and Cheetahs in South Africa, as well as many of South Africa’s leading schools rugby teams, most notably the country’s No 1 ranked team in 2025, Paarl Gimnasium.

In all, they are partners to 28 rugby clubs in the northern and Southern Hemisphere and 14 national teams.

Macron earlier this year also confirmed a five year technical partner partnership with Cricket South Africa and the Proteas National team, which last weekend won the World Test Championship final in beating Australia at Lords.

MACRON OFFICIAL PARTNER OF WORLD TEST CHAMPION PROTEAS

This five-year partnership affords the Italian brand exclusive rights to manufacture playing and training kits for the Proteas Men’s, Proteas Women’s, and development teams. The agreement also covers the production of fan merchandise and CSA staff apparel.

Introducing the Keo & Zels clothing range! All thanks to @MacronSports! pic.twitter.com/HwV740Q64f

— SA Rugby magazine (@SARugbymag) June 12, 2025

 

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To celebrate their partnership with @MacronSports, the Keo & Zels show will be giving away a @Barbarian_FC jersey! pic.twitter.com/gcXS7gGNHF

— SA Rugby magazine (@SARugbymag) June 17, 2025

MACRON PARTNERS WITH THE BARBARIANS

ABOUT MACRON

Macron is a leading Italian sportswear brand founded in 1971 and headquartered in Bologna. Originally a distributor of American sports equipment, the company evolved into a global manufacturer of high-performance sports apparel. Macron designs and supplies technical gear for football, rugby, basketball, volleyball, and more, catering to both professional teams and amateur athletes.

With the motto “Work Hard, Play Harder,” Macron blends Italian craftsmanship with innovation, producing garments known for durability, functionality, and sleek design. The brand is the official kit supplier for over 70 professional football and rugby clubs across Europe, and has partnerships with national federations and governing bodies, including UEFA for referee apparel.

WATCH: KEO & ZELS 

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