Crafting heritage on a century-old camera

The way we capture moments may have changed, but the way we make them hasn’t. Friends, fire, good sport and good beer will always get the squad together.

Wednesday sees the launch of Castle Lager’s “Heritage of Craft” mini documentary; celebrating the craft of creating lasting memories, and timeless beer since 1895.

Thomas Lawrence, brand director Castle Lager says, “Today is Heritage day where all South Africans are encouraged to celebrate their culture and the diversity of their beliefs and traditions, in the wider context of a nation that belongs to all its people.”

Springboks, Proteas and Bafana Bafana players were all captured on film, with a camera from 1895 – intentionally sourced to complement the founding date of the beer brand, itself.

Lawrence says, “We partnered with viral, photographic sensation – Vino Snap, Mzansi’s most decorated Black & White printer, with over 45 years of experience – Dennis da Silva, and Newlands Brewery plant manager – Kyle Moskovitz – to bring this story to life over the past 14 months.”

“Heritage of Craft” is a metaphor for the brand’s investment in our culture, through the lens of South African fandom and our heroes who don our national colours, on the global stage.

Lawrence concludes, “Over the past 130 years, tools have changed, processes have evolved, but the one thing that has remained consistent – that South African consumers can always trust – is the taste of a cold and delicious Castle Lager.”