Andre Esterhuizen and his hybrid rugby qualities have reaped reward off the field. He is the STECO Hybrid Power Tools Hero and Hybrid Craftsman for South Africa’s hottest new power tool brand, with 40 years of RYOBI credibility.

RUGBY’S FIRST HYBRID TEST PLAYER

Esterhuizen, recently on the cover of SA Rugby Magazine, has been outstanding for the Springboks and the Sharks, whom he captained in his 100th match and continues to lead in the United Rugby Championship.

John Stevens, RYOBI Africa and STECO CEO, in confirming the alignment with Andre ‘the Giant’ and the Hybrid Craftsman campaign, said it was a giant step into the rugby landscape for them as a business, but one that made for a perfect fit, given Esterhuizen’s role as Test rugby’s first proper hybrid player and the power of STECO’s hybrid tools.

‘The Shark’s captain and Springbok utility back has been moulded by coach Rassie Erasmus into the world’s first hybrid player; essentially he is versatile enough to perform at the highest level, globally, as both a back and a forward. This is a perfect metaphor for our STECO offering.’

‘Most power tools are walled gardens, but we have designed STECO batteries to work on RYOBI products and vice versa. Our industry-leading 20v batteries last longer, perform better, and offer the performance and power needed for residential and commercial building projects.’

Esterhuizen says, ‘It’s an absolutely synergistic partnership that just makes sense. The STECO team is proudly South African with several decades worth of credibiity. The Stevens and co team have built one of the most envious power tools offerings on the continent but their after sales, hands on approach, puts the customer at the heart of everything that they do. I’m honoured to represent my country, when given the opportunity. I am relishing the hybrid role that was created for me, and I’m excited to get to work with STECO as the hybrid craftsman, with the hybrid tools that I have at my disposal.’

STECO has been a partner of Keo.co.za and the Keo & Zels show for the past 18 months, with Keo & Zels dedicating a section of the show to the STECO Power Play of the weekend.

 

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That Power Play will now be the Hybrid Power Tools Hero of the weekend, with great competition prizes to be won.

BOKS SCRUM A STECO POWER PLAY OF BRUTALITY AND BEAUTY

ANDRE THE GIANT LEADS SHARKS TO SLAUGHTER OF THE SHARKS 

ANDRE THE GIANT SLAYS THE WELSH DRAGON