Springbok Women Kick Off Rugby World Cup with #PlusOne Campaign

A Call to the Nation: Follow Our Journey. Be Our +1.

The wait is over. This weekend, the Springbok Women take the field at the Women’s Rugby World Cup 2025 in England, and South Africa is being called to rally behind them like never before.

On Sunday, 24 August at 15h45 (SA time), the Springbok Women face Brazil in their opening Pool D clash at Franklin’s Gardens in Northampton. It’s the start of a historic journey – and the team is asking the nation to be their +1 every step of the way.

Launched ahead of the tournament, the #PlusOne campaign is more than a cheerleading call – it’s a movement of unity, pride and progress. It asks every South African to show up for women’s rugby the same way they do for the men’s game: visibly, vocally and proudly.

“This is more than rugby. This is about showing up for women, for sport and for South Africa,” says Nolusindiso Booi, captain of the Springbok Women. “We’ve had to fight for visibility and opportunity. Now we finally have our moment and we want to take every South African with us.”

The Power of a +1

At the heart of the campaign is a simple but powerful idea: everyone has the power to be someone else’s +1.Whether it’s offering encouragement, sharing a story, or proudly wearing green and gold on a Friday – your support makes a difference.

The #PlusOne concept is built around the idea of small acts creating seismic shifts:

• One extra rep.
• One more person showing up.
• One better day than the last.

One nation united.

Together, these moments build momentum. They build a legacy. And they build belief.

A New Era for #BokFriday

The campaign also seeks to broaden the meaning of #BokFriday, traditionally associated with the men’s team, into an inclusive symbol of national pride. SA Rugby is calling on all South Africans – women and men, boys and girls to wear their green and gold every friday in support of the Springbok Women in the lead-up to and during the tournament.

“We’re not just asking you to watch,” adds Booi. “We’re asking you to walk with us.”

A National Show of Support

In a striking visual activation, South Africans are being encouraged to take a selfie or video with their index finger raised – symbolising a “+1” and to post it using the hashtags #PlusOne and #BokFriday. These images will be reshared across SA Women’s Rugby social media platforms, culminating in weekly reels showcasing the growing groundswell of support.

A Movement, not a Moment

The #PlusOne campaign is underpinned by a shared belief: that this team – forged in grit, talent and determination, can be a conduit of togetherness in a time when the country needs it most.

“Whether you’re a young girl dreaming big on a dusty pitch, a father cheering from your couch, or someone discovering women’s rugby for the first time – you are invited. You matter. You are our +1.”

Pool D Fixtures (SA time):

Sunday 24 August, 15h45: South Africa v Brazil (Franklin’s Gardens, Northampton)

Sunday 31 August, 16h30: South Africa v Italy (York Community Stadium, York)

Sunday 7 September, 17h45: South Africa v France (Franklin’s Gardens, Northampton)

Quarter-finals follow on 13/14 September, semi-finals on 19/20 September and the final on Saturday, 27 September 2025.

Follow the Springbok Women’s journey on @womenboks across all platforms and show your support by posting your own #PlusOne.